01 / HEALTHCARE WEBSITE
Garden State Gastro
A healthcare website organized around the questions patients bring to a specialist’s practice.
Web content planning, writing, and WordPress publishing.
Garden State Gastro website.
THE AUDIENCE NEED
The brief
Patients can land on the site with very different needs. Someone with a referral may be looking for a specific procedure, while someone with an appointment may need a form or preparation instructions.
What I owned
Site design and navigation. I designed and built the practice’s WordPress site and planned the navigation so patients could find services, preparation instructions, and contact information.
Writing, editing, and publishing. I wrote and edited the patient and service pages, then published them in WordPress.
Hosting and ongoing maintenance. I registered the domain, configured DNS to connect it to Hostinger, and continue to host, manage, and maintain the site.
CONTENT & STRUCTURE
What the site makes easier
Separate the information by task
Dedicated condition and procedure pages help visitors locate topics such as colonoscopy and upper endoscopy.
Give practical resources their own place
Patient forms, procedure preparation information, and the patient portal support the steps people take before and after a visit.
Make the next step visible
The physician profile and Elizabeth office information establish context, and phone and appointment links give visitors a clear way to contact the practice.
PUBLISHED RESULT
What shipped
The published site brings procedure information, patient resources, and contact options together. Visitors can move from learning about the practice to finding preparation instructions or contacting the office.